MILAN—Automobili Lamborghini SpA Friday took the wraps off the Huracan LP 610-4, the Italian auto maker's carbon-fiber and aluminum successor to the Gallardo that will compete in the small and increasingly crowded market for luxury sports cars.
A unit of Volkswagen AG VOW3.XE +1.27% 's Audi NSU.XE 0.00% brand in Germany, Lamborghini faces growing competition from its European peers eager to profit from the growing demand for these high-performance cars priced at €100,000 ($138,000) or more, and for which the biggest markets include the U.S. and China.